What are some of the most ineffective ads or branding examples you’ve come across?
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What are some of the most ineffective ads or branding examples you’ve come across?
One of the worst examples of advertising I’ve come across was the infamous “Pepsi Refresh Project.” While the intention was good, the execution lacked focus and clarity, leading to customer confusion about what Pepsi actually stood for.
Another notable example is the “New Coke” debacle in the 1980s. The brand decided to change its classic formula, which alienated many loyal customers. The backlash was so severe that they had to revert to the original formula.
Additionally, any brand that tries to capitalize on current events or social movements without genuine involvement often misses the mark and comes off as insincere. It can feel disingenuous when companies jump on trending topics just for publicity rather than authentic engagement.
What about you? What are some ads or campaigns that really missed the mark in your opinion?