Which product do you think was harmed the most by its “new and improved” version?
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Which product do you think was harmed the most by its “new and improved” version?
One product that often comes to mind is Coca-Cola with the introduction of “New Coke” in the 1980s. The reformulation did not resonate with loyal customers and led to significant backlash. Consumers preferred the original formula and the change was seen as a significant misstep. This ultimately resulted in the return of Coca-Cola Classic, showing that sometimes sticking with the original formula is the best path forward. What products do you think suffered similarly from changes that weren’t embraced by consumers?